Elite Agents
I worked with Elite Agents as a content creator, marketer, and social media manager. During my time there, I was responsible for creating graphics and videos for their social media platforms, as well as managing event marketing campaigns. Additionally, I participated in weekly team meetings where I presented short lessons on various marketing strategies. Below you’ll find examples of these projects.
Social Media Presence
Elite Agents is a real estate team, so it was crucial for me to cultivate a professional yet approachable social media presence that would build trust and effectively serve their brand. The consistent posting schedule we followed taught me valuable time management skills, helping me maximize productivity and ensure each project was completed efficiently within the given timeframe.
Examples below!
Videos and Reels
Elite Agents aimed to maintain a primarily photo-based presence, though we occasionally created videos and reels for special occasions. Given that this was a real estate team, I had to get creative with how we showcased the team in video content, finding ways to highlight their expertise and personality in engaging ways.
caption reads: Check out this amazing horse ranch, 10 acres, right here in Fenton Township/Linden! Call today for more information or to schedule a private showing (Phone number)
Caption reads: Why are we different than your average real estate agents? Because we go beyond the goal of real estate agents. We strive to become exceptional individuals through our principles of faith, family, service, integrity and accountability. If you want to know more about why we are different and how you can get involved, message us!
Brand Guidelines
When I was hired by Elite Agents as their marketer, content creator, and social media manager, the company already had the basics of their brand in place—logo, colors, and merchandise. However, my role was to expand their branding and create comprehensive brand guidelines to strengthen their identity. This experience sharpened my skills in collaboration and taught me how to craft a complete brand presence using cohesive color schemes, fonts, and graphic styles. Below you’ll see the Brand Guideline slideshow I put together.
