Collaboration Grounds
Collaboration Grounds was a unique company that brought together a variety of businesses under one roof, including a coffee shop, podcast studio, and rentable office spaces. I was in charge of content creation, social media management, and brand identity creation. Working with them taught me valuable lessons in brand integration—specifically how to promote different aspects of a business while maintaining a consistent brand identity.
Brand Identity
Since Collaboration Grounds was a brand-new company, I played a key role in developing its brand identity from the ground up. My focus was on creating a cohesive and visually appealing design that not only represented every aspect of the business but also ensured functionality and clear communication. Here, you’ll find an example of our brand guide, along with two pieces showcasing how I successfully unified the coffee shop, podcast studio, and office spaces under one consistent, branded umbrella.
Reels
Collaboration Grounds is a brand-new space, so the content I created for them during the early stages is limited. However, the impact of that content was significant. In just a few months of working with them, my efforts in social media scheduling, content creation, and posting resulted in a nearly 500% increase in engagement, compared to their previous minimal online presence during the build-out phase.
Caption Reads: Share with a friend! WE ARE COMING TO FENTON!
Our space is highly collaborative featuring a cutting-edge podcast studio, where you can finally record YOUR podcast close to home.🔥 Additionally, we will feature a coffee bar surrounded by comfortable seating and rentable office spaces where you can have a cup of coffee, meet a client, and get some work done! 👏 We will be the home of the Elite Agents group, brokered by eXp Realty, and our coffee bar will be run by The Way Coffee Co. We cannot wait to share this incredible space with you! 🎉
Caption Reads: Step into our luxury studio with ambient lighting, multiple camera angles, high quality audio microphones, comfortable swivel chairs, a large smart TV, and acoustic sound panels. This is the perfect place for you to get comfortable, have a coffee, and record your next podcast!
Check out our packages and pricing at collaborationgrounds.com to get started!